Recently I was re-reading the book ITby Craig Groeschel. (Not the Stephen King It) I highly recommend it for anyone who hasn’t read it. In this book Craig mentions something that really struck me as profound. In the book Craig discusses the concept of Buy-In. I thought it was highly relevant to what we’re doing at The Avenue and wanted to share what he said. So with full credit to Craig, here are the three levels.
Level 1-This is where someone buys into an idea enough to benefit from it. For example someone goes to a restaurant because they really like the food. Or someone goes to a particular grocery store because it’s on the way home from work. The key word here is consumption. At this level people are most concerned about themselves and “what’s in it for me.”As soon as something better or easier comes along, these people go with it. In churches this level of buy in indicates the people who show up because of what they get out of the experience and what it does for them. This is where must people start out at a church.
Level 2-This is where people have bought in enough to contribute comfortably. For example this level of Buy-In occurs when someone gives of their time or resources as long as it doesn’t interfere with anything else. Think of dropping your change into the bucket next to the Santa with the bell outside Wal-Mart. The key word here is convenience. In church world this is the person who is moving slightly beyond being a consumer and contributes in some way as long as it isn’t hard and doesn’t require a lot. Unfortunately, I believe this is where most people stay for the majority of their lives as a Christ follower.
Level 3- These are the people who believe in something enough to give their lives to it. These people recognize that their lives fully belong to Jesus and arrange their world accordingly. These people reorganize their time, resources, and priorities and what they feel God is calling them too. A key word here would be sacrifice. These people sacrifice their convenience and desires for the good of something else. Far and away these are the people that bring change to the world. This isn’t limited to “famous” Christians. These are the men and women who simply live for something greater than themselves.
If we want to see gospel change brought to Old Louisville and the University, then we have to become and raise up people who have level 3 Buy-In.